8/3/2023 0 Comments Reflect studio twitter![]() "And when you have the power of followers, you would think you would do something useful." "With power comes responsibility," said Kawasaki, who has nearly 1.5 million followers and has been tweeting since 2007. Guy Kawasaki, a former marketing executive at Apple, called Twitter's tweets "pathetic" and "vacuous." Instead, Twitter's corporate account should set the "gold standard" for how to use social media. They have a great platform, but they've never quite known what direction to take it in." "This has always been Twitter's challenge, by the way. "At the same time, they're trying a little too hard to make Twitter cool, edgy and relevant," Hyder said. Shama Hyder, CEO and founder of marketing firm Zen Media, said Twitter's approach is "a little tongue-and-cheek." Twitter makes money by showing targeted ads to users who engage daily on its site. ![]() Teens spend a lot of time on social media, meaning companies need to attract those users to continue their growth. The company attributed the decline in part to its crackdown on bots, spam and malicious accounts.Īt a time when a photo of a brown egg is the most-liked photo on Instagram, some social media experts also see the cryptic tweets as an attempt by Twitter to grab the attention of a younger audience. Twitter reported 326 million monthly active users worldwide in the third quarter, a drop of 9 million users compared with the previous quarter. In emojis" and "knock, knock." But Twitter's social media strategy has baffled some digital marketing experts who say it does little to repair the company's bruised image or attract new users. Some users are getting a good laugh from interacting with the corporate account, with tweeting "You. Twitter's new voice, which comes as the 12-year-old service is losing users, is drawing both praise and criticism. They're trying a little too hard to make Twitter cool, edgy and relevant. In September Dorsey spent hours before Congress defending Twitter from allegations of political bias, and he pledged to improve the "health" of the platform. "Tweets can stem from anything from a trend or joke we are seeing from Twitter users, to something going on in the world," a Twitter spokeswoman said in a statement.īut like Facebook and other tech firms, Twitter and its CEO, Jack Dorsey, are under fire for not doing enough to combat harassment, hate speech and the spread of misinformation on their platforms by Russian trolls during the 2016 US presidential election. That's why the company prompts its own users to post with the question "what's happening?" Through absurdist humor and a dash of mystery, more than 70 of the company's tweets posted since September are aimed at encouraging people to tweet more. Tweets from are meant to reflect "the lighter, more conversational nature" of the social network. "Go to sleep," told the account's nearly 56 million followers on Jan. ![]() The next minute, the social media site's own Twitter account acts like your parents. Hahahahahahahaha- Twitter January 8, 2019 ![]()
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